About Laura
About Laura Michela
I spent a decade running a BI consulting firm, helping leaders turn complex business questions into reporting they could use. We built dashboards, data sources, and landing pages to help people find what they needed. That took a lot of training, and questions that crossed revenue, product, and customer data could still be hard to answer.
Now more people can use deeper analysis across functions to make better business decisions. They can connect what is happening with customers, products, and operations, test assumptions, and understand how a change in one area could affect another. With people and AI agents working from shared data and business context, teams can make better use of resources, improve customer experience, and choose where to invest with a clearer view of the trade-offs.
I build that complete system, starting in a focussed, high value domain. I lead the business workshops and system design. For each engagement, we agree who owns engineering and ongoing evaluations. At handoff, I teach your team how to check answers, update the context, and extend the first domain. The business owns its definitions and context, even when its tools change. So your next BI or AI decision is yours not your vendors.
To see how I work, read my hands-on writing:
Start with a 30-minute conversation.
Tell me about a business domain and the questions your team needs to answer. We'll discuss whether the Analytics Assessment & Build Plan is a useful next step.
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